OGR

OGR is one of Washington, D.C.'s most respected bipartisan government affairs firms, with offices on K Street and a roster of leading energy, healthcare, and corporate clients. The firm's principals are routinely named among the top lobbyists in the country.

OGR needed a logo and identity to carry the firm into its next chapter: distinct from its legacy parent agency, holding the same institutional credibility. The mark had to read instantly as serious, bipartisan, and Washington, without reaching for flag, capitol, or columns.

We designed a typographic mark anchored on the firm's initials, treated with the proportion and restraint of an institutional brand. The full identity system (color, secondary marks, typography, and applications) was built to look at home everywhere from a hearing-room name card to a digital op-ed.

A mark and identity the firm has carried since 2023, across its website, documents, presentation decks, business cards, marketing materials, and offices. The work positioned OGR as a confidently modern firm while preserving the bipartisan credibility their clients hire them for.