The Appalachian Auto Museum is a classic car showcase that is also preparing to launch a rental program. While revenue details aren’t available, the museum is building its platform to integrate with Turo, combining its exhibition of vintage vehicles with a seamless rental experience.
Web Design
How an Auto Museum is Building a Website for Enhanced Visuals and Seamless Rental Integration
Industry
Automotive
Rentals
Year
2025
The Appalachian Auto Museum project kicked off with a clear roadmap: a sitemap and wireframes were developed to align user flows with the Turo rental experience.
The design phase introduced a fresh logo blending mountains, classic cars, and victory themes, with a bold blue-and-red palette, alongside mockups featuring streamlined navigation, filtering tools, and structured content pages — ultimately approved in prototype form.
A content framework was also shared, with the client tasked to provide their mission statement and history.
"Absolutely awesome. I love how it turned out."
Will Swaney
Founder
